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Our Directors write:
"Architecture style and design has been a factor
in our lives since the ancient times and although, for
the most of the times, it has been focused and used to
promote cultures and social standings, it was also used
to present ones superior power upon others intimidating
them into submission.
In modern times, although the
ancient principles have not changed much since then,
Architecture style and design has been used more often
than anything else towards achieving financial
superiority and success!
At Britsma,
our
design professionals look at
Architecture style and
design, among others, in achieving an on target end
success in our Clients' ventures, regardless of their
size and type. But still, we believe that Architecture
design excellence is not enough for that financial
success. That is why, in addition to trying to achieve
Architecture excellence in our projects, we constantly
thrive in creating a facility design environment that will
appeal to tomorrow's discriminating targeted consumer
market, without forgetting of the same today, and while,
all our Clients' necessary courtesies and services have been
incorporated into our final design execution! To our
design group, our Clients' end success is taken
seriously and it is highly regarded as our strength in
our business and to our personal satisfaction that, at
the end of the day we have done a
good job for our Clients."
Alan Stephenson
Design Director at Britsma™ |
Daring
to be different®;
from the outset of a project, we achieve our Clients & their investors targeted goals by working closely with their
teams and getting a clear understanding of their targeted goals,
their targeted
market and their current or expected brand identity!
In developing a design theme and the desired facility 'culture', our
design direction and execution includes
among others, our
four trademarked techniques of:
Practical Design Innovation®;
in
every facility we
design, we use the appropriate creative and practical design
direction needed to achieving
balance,
symmetry & Chi.
Manipulation of Attention®;
using the
appropriate space
planning approach, we work out on each project a design plan that will promote best
our
Clients' products and services, creating a
traffic flow that "directs
customers to the most profitable departments".
(John
Jensen, CEO, Jensen Jewelers, ID)
Manipulation
of the Mind®;
we incorporate an appropriate store
design style, architecture, furnishings, finishes, visuals and in-case display
merchandising
presentations, that "keeps customers
constant interest &
attention to the displays".(Jack Bowen, CEO, Fox
Jewelry, MI)
Manipulation
of the Eyes®;
appropriate lighting design,
selection of light fixtures and light bulbs that will
compliment and enhance the items displayed in the
merchandising
areas maximizing customers' attention to the
displayed products "helping them to realize the value they are getting for
their money, closing sales easier."
(Rick Grimes, President, Henricks
Jewelers, FL) |
